The coming of the masses

José Ortega y Gasset

“The characteristic note of our time is the dire truth that, the mediocre soul, the commonplace mind, knowing itself to be mediocre, has the gall to assert its right to mediocrity, and goes on to impose itself where it can.” JOG

There is one fact which, whether for good or ill, is of utmost importance in the public life of Europe at the present moment. This fact is the accession of the masses to complete social power. As the masses, by definition, neither should nor can direct their own personal existence, and still less rule society in general, this fact means that actually Europe is suffering from the greatest crisis that can afflict peoples, nations, and civilisation. Such a crisis has occurred more than once in history. Its characteristics and its consequences are well known. So also is its name. It is called the rebellion of the masses. In order to understand this formidable fact, it is important from the start to avoid giving to the words “rebellion,” “masses,” and “social power” a meaning exclusively or primarily political. Public life is not solely political, but equally, and even primarily, intellectual, moral, economic, religious; it comprises all our collective habits, including our fashions both of dress and of amusement.

Perhaps the best line of approach to this historical phenomenon may be found by turning our attention to a visual experience, stressing one aspect of our epoch which is plain to our very eyes. This fact is quite simple to enunciate, though not so to analyse. I shall call it the fact of agglomeration, of “plenitude.” Towns are full of people, houses full of tenants, hotels full of guests, trains full of travellers, cafes full of customers, parks full of promenaders, consulting-rooms of famous doctors fun of patients, theatres full of spectators, and beaches full of bathers. What previously was, in general, no problem, now begins to be an everyday one, namely, to find room.

That is all. Can there be any fact simpler, more patent more constant in actual life? Let us now pierce the plain surface of this observation and we shall be surprised to see how there wells forth an unexpected spring in which the white light of day, of our actual day, is broken up into its rich chromatic content. What is it that we see, and the sight of which causes us so much surprise? We see the multitude, as such, in possession of the places and the instruments created by civilisation. The slightest reflection will then make us surprised at our own surprise. What about it? Is this not the ideal state of things? The theatre has seats to be occupied- in other words, so that the house may be full- and now they are overflowing; people anxious to use them are left standing outside. Though the fact be quite logical and natural, we cannot but recognise that this did not happen before and that now it does; consequently, there has been a change, an innovation, which justifies, at least for the first moment, our surprise.
To be surprised, to wonder, is to begin to understand. This is the sport, the luxury, special to the intellectual man. The gesture characteristic of his tribe consists in looking at the world with eyes wide open in wonder. Everything in the world is strange and marvellous to well-open eyes. This faculty of wonder is the delight refused to your football “fan,” and, on the other hand, is the one which leads the intellectual man through life in the perpetual ecstasy of the visionary. His special attribute is the wonder of the eyes. Hence it was that the ancients gave Minerva her owl, the bird with ever-dazzled eyes.

Agglomeration, fullness, was not frequent before. Why then is it now? The components of the multitudes around us have not sprung from nothing. Approximately the same number of people existed fifteen years ago. Indeed, after the war it might seem natural that their number should be less. Nevertheless, it is here we come up against the first important point. The individuals who made up these multitudes existed, but not qua multitude. Scattered about the wotld in small groups, or solitary, they lived a life, to all appearances, divergent, dissociate, apart. Each individual or small group occupied a place, its own, in country, village, town, or places, the relatively refined creation of human culture, previously reserved to lesser groups, in a word, to minorities. The multitude has suddenly become visible, installing itself in the preferential positions in society. Before, if it existed, it passed unnoticed, occupying the background of the social stage; now it has advanced to the footlights and is the principal character. There are no longer protagonists; there is only the chorus.

The concept of the multitude is quantitative and visual. Without changing its nature, let us translate it into terms of sociology. We then meet with the notion of the “social mass.” Society is always a dynamic unity of two component factors: minorities and masses. The minorities are individuals or groups of individuals which are specially qualified. The mass is the assemblage of persons not specially qualified. By masses, then, is not to be understood, solely or mainly, “the working masses.” The mass is the average man. In this way what was mere quantity- the multitude- is converted into a qualitative determination: it becomes the common social quality, man as undifferentiated from other men, but as repeating in himself a generic type. What have we gained by this conversion of quantity into quality? Simply this: by means of the latter we understand the genesis of the former. It is evident to the verge of platitude that the normal formation of a multitude implies the coincidence of desires, ideas, ways of life, in the individuals who constitute it. It will be objected that this is just what happens with every social group, however select it may strive to be. This is true; but there is an essential difference. In those groups which are characterised by not being multitude and mass, the effective coincidence of its members is based on some desire, idea, or ideal, which of itself excludes the great number.
To form a minority, of whatever kind, it is necessary beforehand that each member separate himself from the multitude for special, relatively personal, reasons. Their coincidence with the others who form the minority is, then, secondary, posterior to their having each adopted an attitude of singularity, and is consequently, to a large extent, a coincidence in not coinciding. There are cases in which this singularising character of the group appears in the light of day: those English groups, which style themselves “nonconformists,” where we have the grouping a necessary ingredient in the formation of every minority. Speaking of the limited public which listened to a musician of refinement, Mallarme wittily says that this public by its presence in small numbers stressed the absence of the multitude.

Strictly speaking, the mass, as a psychological fact, can be defined without waiting for individuals to appear in mass formation. In the presence of one individual we can decide whether he is “mass” or not. The mass is all that which sets no value on itself- good or ill- based on specific grounds, but which feels itself “just like everybody,” and nevertheless is not concerned about it; is, in fact, quite happy to feel itself as one with everybody else. Imagine a humble-minded man who, having tried to estimate his own worth on specific grounds- asking himself if he has any talent for this or that, if he excels in any direction- realises that he possesses no quality of excellence. Such a man will feel that he is mediocre and commonplace, ill-gifted, but will not feel himself “mass.” When one speaks of “select minorities” it is usual for the evil-minded to twist the sense of this expression, pretending to be unaware that the select man is not the petulant person who thinks himself superior to the rest, but the man who demands more of himself than the rest, even though he may not fulfil in his person those higher exigencies. For there is no doubt that the most radical division that it is possible to make of humanity is that which splits it into two classes of creatures: those who make great demands on themselves, piling up difficulties and duties; and those who demand nothing special of themselves, but for whom to live is to be every moment what they already are, without imposing on themselves any effort towards perfection; mere buoys that float on the waves. This reminds me that orthodox Buddhism is composed of two distinct religions: one, more rigorous and difficult, the other easier and more trivial: the Mahayana- “great vehicle” or “great path”- and the Hinayana- “lesser vehicle” or “lesser path.” The decisive matter is whether we attach our life to one or the other vehicle, to a maximum or a minimum of demands upon ourselves.

The division of society into masses and select minorities is, then, not a division into social classes, but into classes of men, and cannot coincide with the hierarchic separation of “upper” and “lower” classes. It is, of course, plain that in those “upper” classes, when and as long as they really are so, there is much more likelihood of finding men who adopt the “great vehicle,” whereas the “lower” classes normally comprise individuals of minus quality. But, strictly speaking, within both these social classes, there are to be found mass and genuine minority. As we shall see, a characteristic of or times is the predominance, even in groups traditionally selective, of the mass and the vulgar. Thus, in the intellectual life, which of its essence requires and presupposes qualification, one can note the progressive triumph of the pseudo-intellectual, unqualified, unqualifiable, and, by their very mental texture, disqualified. Similarly, in the surviving groups of the “nobility”, male and female. On the other hand, it is not rare to find today amongst working men, who before might be taken as the best example of what we are calling “mass”, nobly disciplined minds.

There exist, then, in society, operations, activities, and functions of the most diverse order, which are of their very nature special, and which consequently cannot be properly carried out without special gifts. For example: certain pleasures of an artistic and refined character, or again the functions of government and of political judgement in public affairs. Previously these special activities were exercised by qualified minorities, or at least by those who claimed such qualification. The mass asserted no right to intervene in them; they realised that if they wished to intervene they would necessarily have to acquire those special qualities and cease being mere mass. They recognised their place in a healthy dynamic social system.If we now revert to the facts indicated at the start, they would appear clearly as the heralds of a changed attitude in the mass. They all indicate that the mass has decided to advance to the foreground of social life, to occupy the places, to use the instruments and to enjoy the pleasures hitherto reserved to the few. It is evident, for example, that the places were never intended for the multitude, for their dimensions are too limited, and the crowd continuously overflowing thus manifesting to our eyes and in the clearest manner the new phenomenon: the mass, without ceasing to be mass, is supplanting the minorities.

No one, I believe, will regret that people are to-day enjoying themselves in greater measure and numbers than before, since they have now both the desire and the means of satisfying it. The evil lies in the fact that this decision taken by the masses to assume the activities proper to the minorities is not, and cannot be, manifested solely in the domain of pleasure, but that it is a general feature of our time. Thus – to anticipate what we shall see later – I believe that the political innovations of recent times signifies nothing less than the political domination of the masses. The old democracy was tampered by a generous dose of liberalism and of enthusiasm for law. By serving these principles the individual bound himself to maintain a severe discipline over himself. Under the shelter of liberal principles and the rule of law, minorities could live and act. Democracy and law – life in common under the law – were synonymous. Today we are witnessing the triumphs of a hyperdemocracy in which the mass acts directly, outside the law, imposing its aspirations and its desires by means of material pressure. It is a false interpretation of the new situation to say that the mass has grown tired of politics and handed over the exercise of it to specialised persons. Quite the contrary. That was what happened previously; that was democracy. The mass took it for granted that after all, in spite of their defects and weaknesses, the minorities undertook a little more of public problems than it did itself. Now, on the other hand, the mass believes that it has the right to impose and to give force of law to notions born in the café. I doubt whether there have been other periods of history in which the multitude has come to govern more directly than in our own. That is why I speak of hyperdemocracy.

The same thing is happening in other orders, particularly in the intellectual. I may be mistaken, but the present-day writer, when he takes his pen in hand to treat a subject which he has studied deeply, has to bear in mind that the average reader, who has never concerned himself with this subject, if he reads does so with the view, not of learning something from the writer, but rather, of pronouncing judgement on him when he is not in agreement with the commonplaces that the said reader carries in his head. If the individuals who make up the mass believed themselves specially qualified, it would be a case merely of personal error, not a sociological subversion. The characteristic of the hour is that the commonplace mind, knowing itself to be commonplace, has the assurance to proclaim the rights of the commonplace and to impose them wherever it will. As they say in the United States: “to be different is to be indecent.’ The mass crushes beneath it everything that is different, everything that is excellent, individual, qualified and select. Anybody who is not like everybody, who does not think like everybody, runs the risk of being eliminated. And it is clear, of course, that this “everybody” is not “everybody”. “Everybody was normally the complex unit of the mass and the divergent, specialised minorities. Nowadays, “everybody” is the mass alone.

Author’s Biography
José Ortega y Gasset (1883–1955) was born in Madrid on 9 May 1884. His father, José Ortega y Munilla, administered the newspaper “El Imparcial”, which belonged to the family of his mother, Dolores Gasset. Although his family’s liberal tradition and newspaper activities propelled Ortega into Spanish politics and newspaper activities, he was also drawn into academic studies. He was educated at a Jesuit college and the University of Madrid, where he received his doctorate in philosophy in 1904. Ortega spent the next five years at German universities in Berlin and Leipzig and at the University of Marburg. Appointed professor of metaphysics at the University of Madrid in 1910, he taught there until the outbreak of the Spanish Civil war in 1936. He is considered one of the most distinguished Spanish philosophers of the twentieth century. Among his many books are: Meditations on Quixote (1914), Invertebrate Spain (1921), The theme of our time (1923), Ideas on the novel (1924), The dehumanization of art (1925), What is philosophy? (1929), The revolt of the masses (1929), En torno a Galileo (1933), History as a system (1934), Man and people (1939–40), The origin of philosophy (1943), The idea of principle in Leibnitz and the Evolution of deductive theory (1948). He also wrote hundreds of essays, newspaper and magazine articles, the most important of which are collected in twelve volumes, several of which have been translated into English, French and German. In addition to beinf a philosopher Ortega was also active as a journalist and as a politician. In 1923 he founded the Revista de occidente, a review of books that was instrumental in bringing Spain in touch with Western, and specifically German thought. Ortega’s work as editor and publisher helped to end Spain’s isolation from contemporary western culture. In his hat of politician, Ortega led the republican intellectual opposition under the dictatorship of Primo de Rivera (1923-1936), and he played a role in the overthrow of King Alfonso XIII in 1931. Elected deputy for the province of León in the constituent assembly of the second Spanish republic, he was the leader of a parliamentary group of intellectuals know as La Agrupación al servicio de la república (“In the service of the republic”) and was named civil governor of Madrid. Such a commitment obliged him to leave Spain at the outbreak of the Civil War, and he spent years of exile in Argentina and Europe. He settled in Portugal in 1945 and began to make visits to Spain. In 1948 he returned to Madrid and founded the Institute of Humanities, at which he lectured.
The present article is the first chapter of the José Ortega y Gasset’s 1929 book The revolt of the masses. Translator unknown. W.W. Norton & Company, New York. 1993 reprint from.First published in 1964. Reissued in 1993.
Ortega y Gasset, J. The coming of the masses. PortVitoria, UK, v.10, Jan-Jun, 2015. ISSN 2044-8236,